Privacy

Controller

Seyell AB, organisation number 559608-5166, Karlskrona, Sweden. Contact: hello@seyell.com.

What we collect

• Purchase requests, questions and trade enquiries sent through the site: the name, email and message you give us, and details of the piece or headboard you ask about.
• Withdrawals: the details you give in the cancellation form, so that we can send you a receipt.
• The newsletter and notifications: your email, only with your consent, and the time you gave it.
• Once a purchase is agreed: your name, delivery address, phone number if needed for delivery, and what you bought, for delivery and accounting.
• A hashed form of your IP address when you send a form. It is used only to limit spam and cannot be read back as an address.

Why, and on what legal basis

• Purchase requests, orders and delivery: steps before a contract you ask for, and performing the contract (GDPR Art. 6(1)(b)).
• Accounting records: a legal obligation (Art. 6(1)(c)), under the Swedish Bookkeeping Act (bokföringslagen).
• Answering your messages and cancellations: our legitimate interest in replying to you (Art. 6(1)(f)), or steps before a contract (Art. 6(1)(b)).
• Limiting spam and abuse of the forms: our legitimate interest in keeping the site working (Art. 6(1)(f)).
• Newsletter: your consent (Art. 6(1)(a)), which you can withdraw at any time.

How long we keep it

• Orders and receipts: 7 years after the end of the financial year, as bokföringslagen requires.
• Messages and enquiries: 12 months after the last contact.
• Newsletter: until you unsubscribe.

Who processes it for us

We use these service providers. Each acts on our instructions:

• Supabase: database for requests, orders and inventory.
• Google Cloud (region europe-north1, Finland): hosting of the site.
• Zoho Mail: sending and receiving email.
• Stripe Payments Europe, Ltd.: processes the payment when you pay through the payment link. Card data is handled by Stripe and is not stored by us.

We do not sell your data and do not use it for advertising.

Transfers outside the EU

Some of these providers are based outside the EU or may process data there. Where they do, the transfer relies on a decision of the European Commission, such as the EU–US Data Privacy Framework, or on the EU standard contractual clauses. Ask us at hello@seyell.com for details about a specific provider.

Cookies and statistics

The store sets no cookies and uses no advertising, tracking or statistics tools. Fonts are served from our own site. The headboards page shows a map of Karlskrona and loads map symbols and lettering from protomaps.github.io (GitHub Pages), which receives your IP address when you open it. The bag, when it exists, is kept in your browser’s own storage on your device and is not sent to us until you submit it.

Your rights

You can ask for access to your data, for it to be corrected or erased, for it to be restricted, and for a copy in a portable format. You can object to processing based on our legitimate interest, and withdraw consent to the newsletter at any time. Write to hello@seyell.com. You can also complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), imy.se.